Wordsmithing for Evil or for Good?

William Shakespeare was the consummate wordsmith. I always loved reading his plays in school, and given my penchant for passionate exterpolation, I have never limited myself to preexisting language when expressing myself. A good word play, portmanteau, or entendre can bring a moment from banal to blingin’ in a sentence.

But there is danger in creating language too. What we say and how we say it to each other isn’t just good fun. I have struggled with finding the hidden misogyny in my language since college (did you notice toughies like sportsMANship? Sometimes hidden misogyny is a manwich, sometimes it’s manspread, but misogyny is everywhere man).

Richard B. Spencer is a dangerous man, and a dangerous wordsmith. As the progenitor of the phrase “Alt-Right,” and leading voice in the white nationalist and neo-nazi movement, he has committed his life to hate in a way that damages the fabric of our nation. This Chrome ad on has just been created to help you out in correcting the linguistic damage currently being done by Spencer’s abhorrent wordsmithing.

If this kind of nomenclature interests you (and you like movies like Pulp Fiction or have read some Sci Fi), I highly suggest you pick up the book Lord of Light by Roger Zelazny. The main character has some incredible moments with regard to how we speak and what we call things – I will leave you with a quote from the book that I believe sums up the danger and the power of words:

No word matters. But man forgets reality and remembers words.

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